{"id":11289,"date":"2021-01-30T16:41:00","date_gmt":"2021-01-30T14:41:00","guid":{"rendered":"https:\/\/sparkbikereview.com\/?p=11289"},"modified":"2021-01-30T16:41:03","modified_gmt":"2021-01-30T14:41:03","slug":"shimano-become-uci-world-cycling-partner","status":"publish","type":"post","link":"https:\/\/sparkbikereview.com\/shimano-become-uci-world-cycling-partner\/","title":{"rendered":"Shimano become UCI World Cycling partner"},"content":{"rendered":"\n

Shimano is delighted to announce the renewal and expansion of the partnership it has enjoyed with the <\/strong>Union Cycliste Internationale (UCI)<\/strong> since 1999.<\/strong><\/p>\n\n\n\n

Through their expanded partnership, the UCI and Shimano aim to strengthen their collaboration and work together to promote the values that bind them and the causes closest to their hearts: the development of cycling in all its forms (as a competitive sport, a recreational activity, and a means of transport) for everyone; the promotion of diversity among people who cycle; and the promotion of healthy living through cycling. A significant number of initiatives will be rolled out at UCI events with these goals in mind.<\/p>\n\n\n\n

Shimano is a world leader in bicycle components and is now a UCI World Cycling Partner for the 2021-2024 period. This new-found status represents a strong commitment on the part of Shimano, which will now be involved in the majority of the UCI World Championships (road, track, para-cycling road and track, mountain bike, BMX, Urban Cycling, mountain bike Marathon, cyclo-cross and Gran Fondo, as well as the maiden UCI Cycling World Championships in 2023 in Glasgow and Scotland) and in the UCI Mountain Bike and Cyclo-cross World Cups. Shimano will also step up its contribution to the UCI\u2019s cycling development activities.<\/p>\n\n\n\n

Furthermore, Shimano\u2019s experienced teams will continue to provide neutral assistance at a large number of UCI events, such as the UCI Road, Gran Fondo, Para-cycling Road and Mountain Bike World Championships.<\/p>\n\n\n\n

2021 is also a symbolically important year for both the Shimano and the UCI.<\/p>\n\n\n\n

Shimano celebrates its centenary after being founded by Shozaburo Shimano in Osaka, Japan in 1921. Shimano started out by developing a process for mass producing freewheels, which was instrumental in making the component widely available. Shimano has continued to innovate since then, playing a prominent role in cycling\u2019s global expansion.<\/p>\n\n\n\n

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For its part, the UCI will also be celebrating a centenary this year, that of its Road World Championships, at the 2021 edition of the event in Flanders (Belgium). The inaugural Road World Championships were held in Copenhagen (Denmark) in 1921, and the UCI and Shimano will work together to mark the competition\u2019s 100th anniversary with unique online and on-site activation events and activities aimed at the general public.<\/p>\n\n\n\n

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