{"id":11147,"date":"2021-01-17T11:52:34","date_gmt":"2021-01-17T09:52:34","guid":{"rendered":"https:\/\/sparkbikereview.com\/?p=11147"},"modified":"2021-01-17T11:52:38","modified_gmt":"2021-01-17T09:52:38","slug":"shimano-extend-partnership-with-team-jumbo-visma-for-2021","status":"publish","type":"post","link":"https:\/\/sparkbikereview.com\/shimano-extend-partnership-with-team-jumbo-visma-for-2021\/","title":{"rendered":"Shimano extend partnership with Team Jumbo-Visma for 2021"},"content":{"rendered":"\n

Renewed sponsorship deal provides Shimano components for all Team Jumbo-Visma men\u2019s team, development team and new 12-strong women\u2019s team. <\/strong><\/p>\n\n\n\n

After a stunning set of 2020 results, including a trio of Classics (Strada Bianche, Milan-San Remo, Liege-Bastogne-Liege),\u00a0multiple\u00a0Tour de France and\u00a0Vuelta a Espa\u00f1a\u00a0stage wins, plus the Vuelta overall victory,\u00a0the jigsaw pieces\u00a0for\u00a02021\u00a0successes\u00a0are already falling into place for Team Jumbo-Visma with\u00a0the announcement that Shimano\u2019s top tier\u00a0groupset, Dura-Ace, will grace their new\u00a0Cervelo\u00a0frames.\u00a0\u00a0<\/p>\n\n\n\n

But this renewal, which continues the 25-year legacy between the component manufacturer and the team, is historic for the two brands in that it sees the inclusion of Team Jumbo-Visma\u2019s new women\u2019s team. <\/p>\n\n\n\n

Team\u00a0Jumbo-Visma\u00a0Women\u00a0will race with Shimano\u2019s Dura-Ace\u00a0drivetrain and pedals, the Development team will race with Ultegra drivetrain and pedals, and\u00a0the men\u2019s World Tour Team have opted for\u00a0Dura-Ace\u00a0drivetrain, wheels and pedals.\u00a0\u00a0<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

This new deal will see the entire\u00a0Team\u00a0Jumbo-Visma squad\u00a0using Shimano\u2019s disc brake specification (Dura-Ace ST-R9170\u00a0or Ultegra ST-R8070) on all bikes. The\u00a0men\u2019s team\u00a0will also opt for\u00a0Shimano\u2019s R9100P Dura-Ace power meter to give exacting feedback on their efforts in\u00a0training or in races.\u00a0<\/p>\n\n\n\n

Myron Walraven, Shimano sports marketing manager said: \u201cNot only is Team Jumbo-Visma team aligned with our goals of inspiring people to get out and ride, but strategically they are also very much on board with the development of our company and the representation of our brand. So I’m very happy to reach a new level of agreement within our long-term partnership.\u201d <\/em><\/p>\n\n\n\n

Richard Plugge,\u00a0Team Jumbo-Visma Director\u00a0said:\u00a0<\/p>\n\n\n\n

\u201cI am extremely proud and grateful that we are continuing our longest-running collaboration and even able to expand it to our new women’s cycling team. Quality is the key for\u00a0us\u00a0and we know that we can rely on it at Shimano. Together we have been building continuously\u00a0through\u00a0years of innovations,\u00a0that is characteristic of this partnership. Hopefully we can achieve many more successes on Shimano equipment\u00a0in the future.\u201d\u00a0<\/em><\/p><\/blockquote>\n\n\n\n

As well as Shimano components,\u00a0all\u00a0Team Jumbo-Visma\u00a0riders\u00a0will use Shimano\u2019s\u00a0S-PHYRE\u00a0RC902\u00a0premium white competition-level shoes\u00a0in\u00a0road races.\u00a0Riders\u00a0competing in cyclocross, such as Wout van Aert or Marianne Vos,\u00a0will also use\u00a0Shimano\u2019s\u00a0S-PHYRE\u00a0XC901\u00a0off-road race shoe.\u00a0\u00a0\u00a0<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Whilst the 2021 partnership officially comes into fruition on the 1st\u00a0January 2021\u00a0race\u00a0fans will have to wait until the\u00a0Volta a la\u00a0Comunitat\u00a0in\u00a0February\u00a0(Men\u2019s, 3-7 February,\u00a0and Women\u2019s, 18-21 February)\u00a0to see the teams\u00a0in action.\u00a0<\/p>\n\n\n\n

Source: Shimano<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Renewed sponsorship deal provides Shimano components for all Team Jumbo-Visma men\u2019s team, development team and new 12-strong women\u2019s team.  After a stunning set of 2020 results, including a trio of Classics (Strada Bianche, Milan-San Remo, Liege-Bastogne-Liege),\u00a0multiple\u00a0Tour de France and\u00a0Vuelta a Espa\u00f1a\u00a0stage wins, plus the Vuelta overall victory,\u00a0the jigsaw pieces\u00a0for\u00a02021\u00a0successes\u00a0are already falling into place for Team Jumbo-Visma with\u00a0the… Read More »Shimano extend partnership with Team Jumbo-Visma for 2021<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":11148,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":"","wds_primary_category":0},"categories":[59],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/sparkbikereview.com\/wp-json\/wp\/v2\/posts\/11147"}],"collection":[{"href":"https:\/\/sparkbikereview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sparkbikereview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sparkbikereview.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sparkbikereview.com\/wp-json\/wp\/v2\/comments?post=11147"}],"version-history":[{"count":0,"href":"https:\/\/sparkbikereview.com\/wp-json\/wp\/v2\/posts\/11147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sparkbikereview.com\/wp-json\/wp\/v2\/media\/11148"}],"wp:attachment":[{"href":"https:\/\/sparkbikereview.com\/wp-json\/wp\/v2\/media?parent=11147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sparkbikereview.com\/wp-json\/wp\/v2\/categories?post=11147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sparkbikereview.com\/wp-json\/wp\/v2\/tags?post=11147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}