TEAM SUNWEB AND BIKEFITTING.COM PARTNER UP TO FIND THAT EXTRA 1%

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TEAM SUNWEB AND BIKEFITTING.COM PARTNER UP TO FIND THAT EXTRA 1%

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Team Sunweb and bikefitting.com announce the start of a relationship designed to extract the top 1% from riders’ performances.

The technology and expertise of bikefitting.com will be married with the years of experience of Team Sunweb’s riders in the professional peloton to co-develop new features and ensure the utmost effectiveness in real-world cycling applications. This will not only aid the team’s own performance but will also be rolled out to the public through Team Sunweb’s Keep Challenging Experience Centre.

Team Sunweb’s Keep Challenging Experience Centre will host bikefitting.com’s full dynamic bike fitting equipment with its advanced bike fitting technologies including a 3D Motion Analyzer. The team will use this motion analysis to monitor riders progress through the season, especially through the exclusive 3D Pedaling Analysis service that only bikefitting.com offers.

The bikefitting.com set up at the Keep Challenging Experience will be open to fans who can also watch team mechanics preparing and packing for the team’s one day races and grand tours. This new behind-the-scenes concept will give fans the full experience of being a pro.

“Teaming up with bikefitting.com means that we can bring bike fits to a broader public – from recreational cyclists to our very own pro cyclists”, says Nelis Koeken, Team Sunweb bike fitter. “We hope that, with our team’s extensive knowledge and previous projects in the field of kinematics, kinetics and aerodynamics, we can help bring new bike fitting measurement methods to the wider public.”

Team Sunweb and bikefitting.com have been collaborating for a few years already. Mathieu Arrambourg, Business Unit Manager at bikefitting.com, says of this deeper partnership that it is a “great reward for our company to be chosen by such an organisation, thanks to the reputation of our equipment.”

For any riders looking to get that extra 1% out of their performances, a bike fitting at the Keep Challenging Experience can be arranged by appointment through Team Sunweb by emailing [email protected]      

Source: Shimano EU

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