Shimano extend partnership with Team Jumbo-Visma for 2021

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Shimano extend partnership with Team Jumbo-Visma for 2021

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Renewed sponsorship deal provides Shimano components for all Team Jumbo-Visma men’s team, development team and new 12-strong women’s team. 

After a stunning set of 2020 results, including a trio of Classics (Strada Bianche, Milan-San Remo, Liege-Bastogne-Liege), multiple Tour de France and Vuelta a España stage wins, plus the Vuelta overall victory, the jigsaw pieces for 2021 successes are already falling into place for Team Jumbo-Visma with the announcement that Shimano’s top tier groupset, Dura-Ace, will grace their new Cervelo frames.  

But this renewal, which continues the 25-year legacy between the component manufacturer and the team, is historic for the two brands in that it sees the inclusion of Team Jumbo-Visma’s new women’s team. 

Team Jumbo-Visma Women will race with Shimano’s Dura-Ace drivetrain and pedals, the Development team will race with Ultegra drivetrain and pedals, and the men’s World Tour Team have opted for Dura-Ace drivetrain, wheels and pedals.  

This new deal will see the entire Team Jumbo-Visma squad using Shimano’s disc brake specification (Dura-Ace ST-R9170 or Ultegra ST-R8070) on all bikes. The men’s team will also opt for Shimano’s R9100P Dura-Ace power meter to give exacting feedback on their efforts in training or in races. 

Myron Walraven, Shimano sports marketing manager said: “Not only is Team Jumbo-Visma team aligned with our goals of inspiring people to get out and ride, but strategically they are also very much on board with the development of our company and the representation of our brand. So I’m very happy to reach a new level of agreement within our long-term partnership.” 

Richard Plugge, Team Jumbo-Visma Director said: 

“I am extremely proud and grateful that we are continuing our longest-running collaboration and even able to expand it to our new women’s cycling team. Quality is the key for us and we know that we can rely on it at Shimano. Together we have been building continuously through years of innovations, that is characteristic of this partnership. Hopefully we can achieve many more successes on Shimano equipment in the future.” 

As well as Shimano components, all Team Jumbo-Visma riders will use Shimano’s S-PHYRE RC902 premium white competition-level shoes in road races. Riders competing in cyclocross, such as Wout van Aert or Marianne Vos, will also use Shimano’s S-PHYRE XC901 off-road race shoe.   

Whilst the 2021 partnership officially comes into fruition on the 1st January 2021 race fans will have to wait until the Volta a la Comunitat in February (Men’s, 3-7 February, and Women’s, 18-21 February) to see the teams in action. 

Source: Shimano

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