Mitas bicycle tyres have extended their partnership with the Absa Cape Epic and will continue to support riders through the harshest African terrain for at least another three years.
Mitas, the largest European producer of bicycle tyres and tubes, has been supporting riders as the official tyre partners of the Absa Cape Epic since 2015. With a field of 650 teams crossing roughly 700 kilometres of rugged terrain, punctures are inevitable; which is why the extension of Mitas’ partnership with the event is essential to every rider. As they will continue to provide tyre stations at water points and in so doing help riders complete the Untamed African Mountain Bike Race.
The rugged terrain of the race tests riders and equipment like no other mountain bike race can. Tyres take particular strain since they are the only contact point between man, machine and the African soil. Having Mitas at every water point provides riders with great peace of mind, knowing they are never too far away from assistance.
For Mitas the Absa Cape Epic has acted as a valuable testing and proving ground for their tyres. “We are excited about continuing our partnership with the Absa Cape Epic organization. Over the years, Mitas bicycle tyres have proven their exceptional performance and endurance in the world’s harshest conditions and most prestigious races like the Absa Cape Epic and the XCO World Championships” Pavel Nosek, Head of Marketing Mitas, said. “We are exceptionally proud that our tyres have helped Mitas riders onto the top step of the podium; winning the Dimension Data Masters category at the Absa Cape Epic in 2018, as well as the Elite XCO World Champion title in 2017. Thus keeping and developing such connections is logical and important to Mitas, in order to stay close to the riders and world-wide audience who look for a quality and reliable European tyre brand. In addition to our Absa Cape Epic partnership, Mitas is the Official sponsor of UCI Mountain Bike World Cup and Mountain Bike World Championships in 2019 and 2020” Nosek concluded.
“We are honoured to extend our partnership with Mitas” Michael Flinn, the Managing Director of the Absa Cape Epic, stated. “Presenting the world’s premier mountain bike stage race is made exponentially easier with the assistance of world class sponsors and partners, like Mitas. Their products, and more importantly expertise, provide riders with tangible benefits during the event. They truly save the day, and in some cases the dream of finishing the Absa Cape Epic, for the many riders who puncture” Flinn praised.
In 2019 Mitas’ involvement goes beyond tyre partner to the race as they are also one of the major sponsors for the Kross team. Kross will be making their first assault on the Absa Cape Epic and will rely upon the experience Mitas has gained over the last four years to plan their race. Stay tuned for more exciting news about the Kross team and their rider roster in the next couple of weeks.
Source: Absa Cape Epic