CANNONDALE FACTORY RACING XC TEAM CHOOSE SHIMANO’S S-PHYRE ELITE TEAM WEAR AND FOOTWEAR

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© Nick Muzik

CANNONDALE FACTORY RACING XC TEAM CHOOSE SHIMANO’S S-PHYRE ELITE TEAM WEAR AND FOOTWEAR

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Team CFR doubles down on Shimano for 2019.

Following 2018’s historic move to Shimano components, Cannondale Factory Racing will double down on the relationship with SHIMANO by choosing S-PHYRE, the Japanese brand’s elite apparel line, as their clothing and footwear partner leading into the 2020 Olympics.

© Nick Muzik

This will put the team’s elite XC Olympians including Manuel Fumic (GER), Henrique Avancini (BRA) and Maxime Marrotte (FRA) on the most advanced race clothing and footwear made by Shimano.

Shimano’s S-PHYRE line has been developed for elite level riders with the simple goal of maximizing power transmission and making riders faster.

© Nick Muzik

S-PHYRE clothing does this by reducing drag and minimizing friction and overheating. It also uses linkage and movement principles to create a complete system between the bike, the body and the motion of its muscles.

The S-PHYRE XC9 shoe on the other hand combines the power-transferring benefits of a road shoe with the rugged qualities needed for off-road racing. The shoe weighs just 325g (size 42) and offers adherence towards SPD pedals and increased traction over rocks and roots thanks to asymmetrically positioned molded studs and optional 18mm spikes to increase the XC9’s winning combination in extreme conditions.

Cannondale Factory Racing will be looking to use these qualities to great effect in the most demanding and high-profile XC, Marathon and Stage races on the planet.  

Team manager Daniel Hespeler: “The 2019 CFR XC team contains some of the very best cross-country riders in the world so they deserve the products that can elevate them to greatness. With 2018 being our most successful season so far – we podiumed at the ABSA Cape Epic, won the team overall XCO World Cup title, won single World Cup events and ultimately crowned the season with Henrique Avancini’s MTB Marathon World Champion title – we’re now looking for consistency leading into Tokyo 2020. Expanding our long-term cooperation with Shimano and S-PHYRE was the missing piece of the puzzle.”

In 2019 Cannondale Factory Racing will wear S-PHYRE clothing in the UCI Mountainbike World Cup, the ABSA Cape Epic and other high-calibre XCO, Marathon and stages races around the globe including the Tankwa Trek  near Ceres, South Africa.

Source: Shimano Media

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